When a family combines their passion for woodworking with technology, the result is an unparalleled family-owned business that specializes in personalized home decor and gifts. That family business is Simply Siegfried.
Owner and founder Amanda Siegfried said her company provides a service not available from chain stores.
“You could go to a big store and buy wooden signs for your home, but where are you going to find home decor with your name on it, coasters personalized for you, wedding gifts that they will love for years, and beautiful pieces of customized art that gets everyone talking?” Siegfried asked. The answer, she said, is Simply Siegfried.
“When I originally had the idea to start a business, I wanted it to be all about my family,” explained Siegfried . “I started the business and originally created an Etsy page and Facebook page to showcase products. Shortly after, Tyler (my nephew) and Faith (his wife) joined our team. Tyler took over the social media and marketing and Faith began tracking finances. Since then we have grown and that is largely due to the addition of Tyler and Faith.”
Simply Siegfried was created after Siegfried had her first encounter with laser engraver.
“I have always had an interest in working with my hands and have always enjoyed DIY projects. The first time that I saw a laser engraver and made my first sign, I was hooked. I saw an opportunity to be creative and mix that with technology,” explained Siegfried . “I love to work on the designs and see them come to fruition on the engraver.”
After beginning with wood, Siegfried expanded to using vinyl stencils. “I love the look of the painted signs and still being able to maintain the crisp, clean lines from the stencil,” she said.
Siegfried found a bounty of equipment and opportunity in Lorain County Community College’s Fab Lab, where community members can learn and use state-of-the-art digital fabrication tools for free. Her time in the Fab Lab eventually led her to connect with LCCC’s NEO LaunchNET and and Matthew Poyle.
“Matt helped us grow and come up with fresh ideas,” Siegfried said. “We opened in early spring of 2017 and are coming up on our first year. It is exciting and we have so many new ideas as we go into our second year.”
“A lot of times when an idea is born, it will change and evolve through all the processes that we have,” Siegfried said. “Every single item is custom from beginning to end. From when we take a plank of wood and cut, sand, paint or stain the wood, we are working towards giving the customer a quality, custom piece of art.”
Customers come to the company for specialty items from custom signs to unique pieces that can spice up their living room, kitchen or front porch, she said.
“The best thing about what we do is that the possibilities are endless. From someone looking to remember the loss of a special friend to a house warming gift, Simply Siegfried can make an idea come to life. We are up for any challenge,” she said.
One of the challenges Simply Siegfried is planning to tackle in the near future is the move towards bigger items, such as Adirondack chairs and furniture. “This next year will be such a creative, fun and exciting year,” shared Siegfried. “Expanding our product line is going to grow the business and open us up to a whole new market.”
NEO LaunchNET is helping Simply Siegfried to expand their markets through social media.
“Using NEO LaunchNET’s services has helped us grow our social media presence and that has helped to keep our products competitive in the marketplace,” said Siegfried.
Along with their Facebook and Etsy pages and craft shows, Simply Siegfried products can also be found at DJ’s Gift & Garden in Westlake and Roxy’s Emporium in Elyria.